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Insightful articles that make a difference for our community
Adapting Year-End Fundraising Plans Amid the Canada Post Strike
The Canada Post strike has left many charities scrambling to adjust their year-end appeal plans, with crucial direct mail campaigns delayed or derailed entirely. However, this challenge also presents an opportunity to pivot to other highly effective channels that can bridge the gap and keep campaigns on track. Why Telefundraising Is Crucial Right Now Telefundraising…
Ensuring Donor Trust: Our Secure Payment Process Explained
Trust is central to the relationship between donors and charities. As one of Canada’s leading telefundraising agencies, we take seriously our responsibility to safeguard that trust when speaking with supporters. To ensure a secure donation experience, we use a credit card collection process with Secure Payment Assist (SPA), which meets the highest Payment Card Industry…
Spotlight on: Dawn Hoffman
Dawn Hoffman is a Senior Research Associate at Stratcom who conducts the majority of the firm’s qualitative research. Dawn is a strategic, results-oriented polling and communications professional with 25 years of experience working for progressive advocacy organizations, foundation, and government clients in Canada, the US and Australia-Pacific. Dawn’s expertise lies in using qualitative and quantitative…
Inbound Text to Short Codes for Fundraising & Prospecting at Events
Stratcom has two short codes that can help charities attract support both at their events and beyond. A short code is a five-digit phone number than can accommodate a high volume of inbound text messages. When paired with a call-to-action and promoted to a target group – such as event attendees – short codes can…
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