Engagement Articles

Insightful articles that make a difference for our community

The Power of Connection: Unleashing the Potential of Telephone Town Halls for Charities

In today’s fast-paced digital age, connecting with supporters and donors in a meaningful way is harder than ever for charities trying to make a lasting impact. Recognizing this, many are discovering the potential and power of telephone town halls (TTHs), leading to their growing integration into the communications plans of non-profits. This dynamic communication tool…

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Revolutionizing Community Engagement: The Power of Telephone Town Halls

Community engagement is a vital aspect of any successful organization. Whether it’s a non-profit, a union, or a political group, connecting with the community is essential to building trust, establishing credibility, and achieving long-term success. In today’s digital age, there are more communication channels than ever before, but one method that shouldn’t be overlooked is…

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Adapting Your Email Marketing Strategy after iOS 15: Why Texting is More Important Than Ever

Email marketing has been a powerful tool for charities and non-profits to connect with their supporters and donors to drive engagement and donations for years. Following the release of iOS 15, the game has changed. The new update brought significant changes to email tracking and privacy, making it more challenging for marketers to gauge their…

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Stratcom wins 3 international awards for our work on “VaxTO”

In Spring 2021, the City of Toronto received ample supply of the COVID-19 vaccines, but found its paid media campaign was not getting enough Torontonians vaccinated. City Councillor and Chair of the Board of Health Joe Cressy saw a parallel with an election campaign that had an air war, but no ground war. Cressy asked…

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