Fundraising Articles
Insightful articles that make a difference for our community
Online Lead Generation and Conversion
27 September 2017
A Key Tool in the Acquisition Toolbox In recent years, fundraisers have faced declining results from ‘traditional’ acquisition channels such as direct mail – the once standard bearer of most donor acquisition programs. This shift has left fundraisers searching for new tools to grow their donor base and revenue. But finding acquisition techniques that deliver…
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