Fundraising Articles
Insightful articles that make a difference for our community
Inbound Text to Short Codes for Fundraising & Prospecting at Events
Stratcom has two short codes that can help charities attract support both at their events and beyond. A short code is a five-digit phone number than can accommodate a high volume of inbound text messages. When paired with a call-to-action and promoted to a target group – such as event attendees – short codes can…
How to Use Text to Support Your Upcoming Charity Fundraising Event
![](https://stratcom.ca/wp-content/uploads/2024/04/Texting-for-fundraising_spring_820-by-445px.png)
As spring approaches, preparations are under way at many charities that sponsor participatory fundraising events. The success of any charity fundraising event depends heavily on supporter participation. Text (SMS) can not only support the recruitment and registration of event participants, it can also be used to deepen participant engagement and bring them closer to the…
How New Trends, Integrated Marketing, and Digital Best Practice Can Help Fuel Your Fundraising Success in 2024
We recently hosted a webinar that explored new trends and best practices for fundraising as we adapt to 2024’s technological changes and economic shifts. We looked at digital fundraising best practices, and the often-overlooked role of advertising in fundraising. We also dove into practical uses of AI, why traditional tools are still important – maybe…
Donor Stewardship Resolutions & Tools for the New Year
The new year is the perfect time to make resolutions for your monthly donor stewardship strategy. In 2024, donor retention is likely to be a critical factor in maintaining charity fundraising revenue due to the impact of high inflation and rising costs on donors’ wallets. A report released by Canada Helps in 2023 found that…
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