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Insightful articles that make a difference for our community
Adapting Year-End Fundraising Plans Amid the Canada Post Strike
The Canada Post strike has left many charities scrambling to adjust their year-end appeal plans, with crucial direct mail campaigns delayed or derailed entirely. However, this challenge also presents an opportunity to pivot to other highly effective channels that can bridge the gap and keep campaigns on track. Why Telefundraising Is Crucial Right Now Telefundraising…
Suffolk Coastal Labour 2024 UK General Election
In the 2024 UK General Election, Stratcom UK and Rubikon Intel delivered a highly successful digital campaign for the Labour candidate in Suffolk Coastal. This campaign was particularly noteworthy for its use of data-driven programmatic advertising and real-time optimization to engage and persuade voters in a traditionally Conservative stronghold. Targeted Geo-Ads: High Engagement with Video…
Ensuring Donor Trust: Our Secure Payment Process Explained
Trust is central to the relationship between donors and charities. As one of Canada’s leading telefundraising agencies, we take seriously our responsibility to safeguard that trust when speaking with supporters. To ensure a secure donation experience, we use a credit card collection process with Secure Payment Assist (SPA), which meets the highest Payment Card Industry…
CNIB Case Study
CNIB (Canadian National Institute for the Blind) is a Canadian non-profit organization that delivers innovative programs and powerful advocacy to empower people impacted by blindness to live their dreams and tear down barriers to inclusion. Their work is not possible without the support of donors across the country. For Giving Tuesday 2023, CNIB decided to…
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