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Insightful articles that make a difference for our community
Stratcom wins 3 international awards for our work on “VaxTO”
In Spring 2021, the City of Toronto received ample supply of the COVID-19 vaccines, but found its paid media campaign was not getting enough Torontonians vaccinated. City Councillor and Chair of the Board of Health Joe Cressy saw a parallel with an election campaign that had an air war, but no ground war. Cressy asked…
5 key ways to capture mobile phone numbers & 4 reasons why you need to
Are you doing all you can to capture mobile phone numbers? Here why you should be Mobile phone numbers are increasing every year and landline use is declining. If you don’t have mobile numbers, not only will you not be able to text your donors, eventually you won’t be able to phone them either, losing…
Projet Montréal Election Campaign 2021
In 2017, Projet Montréal’s Valérie Plante was first elected Mayor of Montréal with goals of improving public transit and cycling networks, providing more efficient services and making housing and urban planning more family focused. In 2021, almost two years into the COVID-19 pandemic, Valérie Plante and Projet Montréal Councilors and Borough Mayors were running for…
Putting Workers First with the SFL Case Study
In January 2020, the Saskatcheswan Federation of Labour members from national and international unions sought to create a conversation to put public workers at the forefront and highlight the values of what it means to be a Saskatchewanian: hardworking, close-knit, community oriented and neighbourly. Working with the SFL, Stratcom developed a year-long campaign called ‘Putting…
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