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Insightful articles that make a difference for our community
Navigating Electronic Communication: Best Practices for Charities under Canada’s Anti-Spam Legislation
Effective communication is essential for charities to engage with their donors. However, for organizations in Canada, adherence to the Canadian Anti-Spam Legislation (CASL) adds an extra layer of complexity. While commercial entities must navigate stringent regulations, charities enjoy exemptions, allowing them to connect with supporters without the need for opt-ins or prior two-year business relationships….
How New Trends, Integrated Marketing, and Digital Best Practice Can Help Fuel Your Fundraising Success in 2024
We recently hosted a webinar that explored new trends and best practices for fundraising as we adapt to 2024’s technological changes and economic shifts. We looked at digital fundraising best practices, and the often-overlooked role of advertising in fundraising. We also dove into practical uses of AI, why traditional tools are still important – maybe…
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