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Insightful articles that make a difference for our community

Navigating Electronic Communication: Best Practices for Charities under Canada’s Anti-Spam Legislation

Effective communication is essential for charities to engage with their donors. However, for organizations in Canada, adherence to the Canadian Anti-Spam Legislation (CASL) adds an extra layer of complexity. While commercial entities must navigate stringent regulations, charities enjoy exemptions, allowing them to connect with supporters without the need for opt-ins or prior two-year business relationships….

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CUPE 882-Saskatchewan vs. Mayor of Prince Albert & City Council Case Study

CUPE 882 represents the inside workers of the City of Prince Albert. Having been without a contract since December of 2021, in June of 2023, the membership voted overwhelmingly to strike despite what Mayor Greg Dionne called, “one of the highest offers in Canada.” In fact, CUPE workers decided to stand their ground to demand…

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How New Trends, Integrated Marketing, and Digital Best Practice Can Help Fuel Your Fundraising Success in 2024

We recently hosted a webinar that explored new trends and best practices for fundraising as we adapt to 2024’s technological changes and economic shifts. We looked at digital fundraising best practices, and the often-overlooked role of advertising in fundraising. We also dove into practical uses of AI, why traditional tools are still important – maybe…

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