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Online Lead Generation and Conversion
A Key Tool in the Acquisition Toolbox In recent years, fundraisers have faced declining results from ‘traditional’ acquisition channels such as direct mail – the once standard bearer of most donor acquisition programs. This shift has left fundraisers searching for new tools to grow their donor base and revenue. But finding acquisition techniques that deliver…
A Nine-Step Formula for a Successful NDP Government
Boldness, smart listening, outreach and action will bring good, progressive government, says strategist.Originally published on TheTyee.ca Dear NDP MLAs and Ministers: Congratulations on the start of your first legislative session as government, and on all your skill and hard work and vision that led to this opportunity. New challenges are ahead and I know we…
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