Engagement Articles

Insightful articles that make a difference for our community

Four Tips for Successful Year-End Fundraising Texts

Year-end is a crucial time for fundraising. Many donors have the habit of waiting until December to finalize their giving decisions – some motivated by the season’s feelings of giving and generosity, others by the December 31 tax deadline. However, this busy time also means competing for donors’ attention amidst holiday shopping, gatherings, cooking, and…

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Adapting Year-End Fundraising Plans Amid the Canada Post Strike

The Canada Post strike has left many charities scrambling to adjust their year-end appeal plans, with crucial direct mail campaigns delayed or derailed entirely. However, this challenge also presents an opportunity to pivot to other highly effective channels that can bridge the gap and keep campaigns on track. Why Telefundraising Is Crucial Right Now Telefundraising…

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The Power of Connection: Unleashing the Potential of Telephone Town Halls for Charities

In today’s fast-paced digital age, connecting with supporters and donors in a meaningful way is harder than ever for charities trying to make a lasting impact. Recognizing this, many are discovering the potential and power of telephone town halls (TTHs), leading to their growing integration into the communications plans of non-profits. This dynamic communication tool…

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Revolutionizing Community Engagement: The Power of Telephone Town Halls

Community engagement is a vital aspect of any successful organization. Whether it’s a non-profit, a union, or a political group, connecting with the community is essential to building trust, establishing credibility, and achieving long-term success. In today’s digital age, there are more communication channels than ever before, but one method that shouldn’t be overlooked is…

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