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Bob Penner



Bob Penner is the CEO and majority owner of Strategic Communications Inc. (Stratcom) and Stratcom UK, both of which he founded. Stratcom is an industry leader in campaign and advocacy campaigning, political polling, engagement and targeting strategies, and large scale donor-based fundraising.

Stratcom has clients in Canada, the United States, Europe and Asia. It services these clients from offices in Vancouver, Toronto, Ottawa in Canada and London and Brighton in the U.K.

In addition to managing Strategic Communications, Bob works as a consultant in most practice areas, including political consulting and strategy, polling, targeting, engagement and fundraising.

Bob has been a pollster, strategist, and senior advisor for numerous national, provincial and mayoral elections, as well as for ballot measures, party leadership, public interest advocacy campaigns and governments. Bob has worked on accounts with the New Democrat Party federally and in five provinces, the Canadian Labour Congress, the British Labour Party, the Peoples Vote in UK, Pew Research Centre and the American Civil Liberties Union. He has been a pollster and advisor to the NDP governments of Alberta and British Columbia, and to Mayors of Vancouver, Toronto, Edmonton and other Canadian cities, and to former NDP leaders Jack Layton and Tom Mulcair. He is a Leadership Fellow of the Broadbent Institute, a board member of the International Association of Political Consultants, and a member of the American Association of Political Consultants. Bob is also a Strategic Advisor to Two Degrees, a newly formed media firm focused on communications strategies for fighting climate change, and a member of the Advisory board of the Trans-Pacific Campaign Committee, a forum of liked-minded international political consultants focused on strategy and tactics for successful campaigning.

Prior to founding Stratcom, Bob was a peace and environmental activist. Originally from Toronto, Bob now lives in Vancouver, with his partner, fiction writer Shaena Lambert, and has two children.

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