Our Team

Our entire staff shares a passion for work that makes the world a better place

Bethan Francis

Managing Director, U.K.


Bethan Francis is a specialist in direct response and individual giving fundraising. She is a strategist and Practitioner with 15+ years fundraising experience which includes a senior management role at the UK's largest fundraising agency, driving strategies for the UK's biggest charities such as Cancer Research UK, NSPCC and Marie Curie.

She leads the UK arm of Stratcom, bringing a strong sense of leadership and background in client service strategy, product development, consulting and business development. She plays an active role in the Senior Management of the company.

Her skills include Supporter Management; Supporter Journeys; Supporter Engagement; Retention & Acquisition of new donors; Supporter Commitment & Loyalty; Campaign Strategies; Telephone, Mobile and Digital Fundraising & Communications; Project Management.

Bethan is a charity sector expert with press articles published in The Guardian, Charities Management, Civil Society, UK Fundraising and Sofii. She has been a public speaker at regional, national and international conferences including the National Institute of Fundraising Convention, IoF South West and the International Fundraising Congress.

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