Welcoming Brian Roy to Stratcom UK: A New Chapter in Progressive Campaign Leadership

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We are thrilled to announce that Brian Roy, a distinguished senior figure in the UK and Scottish Labour Party, has joined Stratcom UK as a Senior Associate. Brian brings over two decades of invaluable experience in political and public policy campaigning, along with a deep understanding of media, communications and the labour and trade union movement across the UK.

The appointment, given his experience, is particularly notable during the year in which a UK General Election will take place and in the context of increasing attacks on workers’ rights, and industrial action as a result. As part of the wider Stratcom team, Brian will work with our existing and future clients in the political and trade union space, to give them the tools they need to win.

Brian’s career includes collaboration with four UK Labour Leaders and seven Scottish Labour Leaders, spearheading the strategic planning and execution of numerous local and national election campaigns. His impact and influence is found in key historic elections, such as the Scottish and European Referendums, and UK General Elections in 2010, 2015, and 2017. Brian’s impact was particularly seen in the modernisation of campaigning culture and techniques in Scotland, emphasising the strategic use of digital technology and a data-driven understanding of key target voter groups.

Brian’s strategic counsel at the highest levels of politics and the public sector in Scotland, combined with his role as General Secretary of the Scottish Labour Party, has shaped his expertise in campaigns, policy research and development, communication strategies, and membership engagement.

Bethan Francis, Managing Director of Stratcom UK on Brian’s appointment:

“We are delighted to welcome Brian Roy to the Stratcom UK family. His wealth of experience and leadership in political and public policy campaigning align seamlessly with our commitment to progressive and innovative strategies. Brian’s arrival marks a pivotal moment for us as we continue to expand our research and engagement services. We look forward to the impactful contributions he will undoubtedly make to our team and the clients we serve.”

Bob Penner, CEO of Stratcom Canada and UK adds:

“We are very lucky to have someone with Brian’s background and experience join our team, as we build out our offering, services and tools to the political, union and not profit sectors in the UK. Brian will be great addition to the next steps as Stratcom UK continues to grow.”

Brian Roy on joining Stratcom UK:

“I am excited to embark on this new journey with Stratcom UK. The company’s commitment to progressive and innovative approaches aligns perfectly with my vision for effective and impactful campaigns. I look forward to contributing my experience and working collaboratively with the talented team at Stratcom to deliver strategic and transformative results for our clients across the UK.”

Brian Roy’s addition to Stratcom UK – based in both our London office, and working from home in Scotland – is a testament to the company’s commitment to excellence and innovation in the ever-evolving landscape of political and public engagement. Welcome aboard, Brian!

Unlock the Power of Impactful Engagement with Stratcom UK

Whether you are a trade union or similar organisation seeking to understand your membership or supporters better through in-depth research, or engage with them in a more meaningful way, we have the expertise to guide you. Our expanded UK services, including Telephone Town Halls, focus groups, public and donor research, peer-to-peer texting, polling, and progressive fundraising, are designed to meet the dynamic needs of any member or supporter-led organisation.

We invite you to get in touch with Brian to explore how our progressive and innovative services can achieve your goals. Contact us today, and let’s chart a course towards success – and winning – together. Your vision, our expertise – a partnership for transformative results.

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